In recent years, there has been a significant increase in the use of LED screens for signage and commercial uses. This may have a lot to do with the continuous technological evolution of the retail sector, but with new advertising trends too, since the use of video for promotional purposes grows year after year. In fact, according to a recent study by HubSpot, 81% of brands are already committed to this format in their brand communication strategy. Now, despite the figures, many companies may be wondering how to gain visibility with a LED sign. And although there are unfortunately no master formulas that guarantee success, there are strategies that can be very effective.
The unstoppable rise of outdoor LED screens and LED light signs is beyond doubt. They have even recently begun to replace a technology that had been with us for more than 120 years: film projectors. Just a few months ago, the first European cinematographic LED screen was released in cinemas in Zurich, Switzerland, in addition to others already existing in China and South Korea. Faced with this unstoppable process, who can risk missing out on this opportunity?
At Visual Led, we know about establishments’ advertising needs more than anyone. Therefore, we recommend and design LED signs capable of transmitting a dynamic and modern image of the brand. Despite the fact that buying a LED luminous sign implies a certain initial financial outlay – which, however, does not have to be expensive -, the added visibility that it gives the commercial premises makes this a profitable investment, while guaranteeing your return on investment (ROI).
If you want to know more about how to gain visibility with a LED sign, do not miss the lines that follow. Your business will thank you!
What is a LED sign?
Although for some users it may seem obvious, not everyone is clear about what a LED sign is. Hence, it is convenient to start with this small clarification. Explained very briefly, a LED sign is a system of LED screens -that is, light emitting diode (LED) screens – used in commercial signage and specifically designed to replace or complement traditional illuminated signs.
LED signs offer two main advantages over conventional lighting through fluorescent tubes. On the one hand, its lifespan, which is clearly superior in the case of LEDs; on the other hand, the substantial savings that can be made in the electricity bill, with a reduction of up to 90% compared to the usual luminous signs. Although the sale price of LED signs is somewhat more expensive, the investment is recovered in just 18 months from its set-up. All this without forgetting other intangible benefits such as a greater notoriety and level of business knowledge among the general public.
On the other hand, we must not lose sight of the fact that LEDs are also an ecological commitment: in addition to being recyclable, they scrupulously comply with the RoHS (Restriction of Hazardous Substances), the 2011/65 / EU Directive on the restriction of certain dangerous substances in electrical and electronic equipment.
How do LED signs work?
The technical characteristics of LED screens allow users to play videos, photographs and text in broad daylight with total clarity, unlike LCD screens or similar appliances, which makes them stand out in their environment and attract the attention of potential customers. Therefore, when the quality of electronic components is adequate, LED screens meet all the conditions to reproduce advertising content efficiently.
Thanks to its advanced processor, the LED signs automatically adjust brightness, contrast, gamma, calibration, color fidelity and sampling frequency parameters to obtain a high-quality screen image.
How is a LED sign manufactured?
At Visual Led, we offer this type of commercial signage so that it can also be easily integrated into the interior of illuminated signs, and so that they only require an electrical connection and a PC player to start working.
Each luminous sign can be customized, since its format supports several sizes. In this way, it can respond to all types of locations, guaranteeing perfect visibility regardless of the distance at which the screen is viewed. In addition, we have developed LED screens that make modular integration of its components easy, so that its comfort in use is total and allows for adaptation of the dimensions of the screen to the space available in your business.
If you want to know more about this topic, we recommend this article about the process of manufacturing LED screens and signs. You will discover what the phases of production of the LED light signs are and all the protocols that are followed so that the requested item reaches the client with all of the benefits.
How to install a LED sign?
Another benefit of a LED sign is that it is an easy-to-assemble product. Therefore, anyone can take care of its assembly without the need for technical knowledge. Even if it is a giant LED screen, two people are enough to place the monitor in the desired place. This translates into an important saving when buying a LED sign.
Another advantage of LED signs is that you can choose to replace your commercial sign with LED screens in banner format or combine them, keeping your conventional label. This is especially useful for those businesses that have a long history and that have some vintage claim or are easily recognizable by customers. In these cases, getting rid of the old is an error. Hence the convenience of enhancing them with LED signs. Do you want to get even more out of them? If so, check out this post about window dressing tips with LED signs.
Finally, it should be noted that Visual LED’s LED signs have a high resistance structure that guarantees that the screen has a long lifespan, even in adverse conditions. As it is an industrial product, it can be used intensively, being able to broadcast 24 hours a day (provided that this is compatible with municipal regulations or with the interests of the store).
Now that you know how to gain visibility with an LED sign, do you need more information about LED screens? In that case, do not hesitate to contact Visual Led without obligation, by phone, e-mail or by sending our form. We will be happy to assist and advise you with professionalism and honesty. Also, if you want to obtain the approximate price of a LED screen that will suit you, you can use our LED screen price calculator. We will wait for you!