Digital advertising with dynamic images – present on LED screens, mupis, billboards, LED banners and other digital signage supports – offers numerous advantages over traditional outdoor advertising. However, we should not forget that generating video content is not always an easy task. That’s why, in order to help you get the most out of multimedia advertising, today we’re talking about how to create content for LED displays.
There are many more aspects to consider than in the case of traditional signage, such as the language used, technical specifications, formats or graphic elements. This is why we have to pay maximum attention to these variables in order to obtain professional results that contribute to achieving the commercial goals set by your company.
In order to convince you to take this step, it is enough to remind you of some of the benefits of LED advertising screens. For example, their ability to emit quality images under any light condition, automatically adapting the amount of sunlight. For example, its capacity to adapt the brightness and luminosity of the images, both during the day and at night, or even when it is raining. And if this happens, water will not be a problem, as they have a rainproof coating. A feature that must be added, in the case of the outdoor LED displays that we manufacture in Visual Led, is vandalism protection.
Let’s see now how to create content for LED screens effectively.
Consider the format of your LED display
In the case of outdoor advertising screens, large formats are required to ensure good visibility at a certain distance. In the case of giant LED screens, 25 m2 or more, for example, letters or logos will tend to lose effectiveness unless they are large-format. Thus, respecting the proportions between advertising support and the original image -that is, static or moving images- is an aspect that must be kept very much in mind, if you want to know how to create content for LED screens successfully.
Due to the reasons mentioned above, it is also advisable to choose a simple and easy-to-read font for digital signage, preferably dry-stick or sans-serif.
Work on the message as much as possible (what is good, if brief, is twice as good)
In the first year of college, media lecturers insist on the importance of building short sentences of no more than 20 words. This responds to the volatility of the message in TV and Radio. Unlike newspapers or online press, the receiver cannot retrieve it once it has been broadcast, so there is only one trick to retain the broadcast message: memory. This is why the mission of advertisers is to make it easy for viewers. To this end, it is convenient to include direct, clear and concise calls to action (CTA).
It is also important to only convey one idea per image. Even if your company is going to launch several products on the market at very low prices, it is better not to show them all at once. Take advantage of the dynamism of the LED displays to present them one by one, thus facilitating the memory of the viewer (something that, by the way, is not easy to achieve, given the amount of publicity to which we are exposed).
Turns color into an ally
At Visual Led, we have referred to the psychology of color more than once, a science that studies the effects of the use of certain shades on the mood of users and their actions. Hence, it is convenient to take these issues into account. And not only that, but we must also make the most of this element. Use colors that stand out from one another, such as complementary color tandems, which combine a secondary color with the primary color that does not intervene in its composition (for example, orange-blue, green-magenta or violet-yellow, in the case of printing colors).
It is also necessary not to saturate the image with elements that can merely distract the viewer’s attention, although we also recommend adding animations. In the field of graphic design, less is also more.
Short videos are better
Advertisers agree: it is increasingly difficult to keep the viewer’s attention. This is even more clear in the case of outdoor advertising, which is broadcast while the passer-by is heading towards a specific place and is thinking of other things when he comes across the ad. This is why it is essential to follow the golden rule that has already been applied for decades in television ads: no more than 20 seconds per ad. This criterion also applies to radio, since this is the standard length.
To know more, we recommend you take a look at this article on how to create an engaging video.
Graphic design 101
If you don’t master any professional video editing software, you have two options. The first one is to delegate this task to a creative department, like the one we offer you in Visual Led. And the second one is to learn some small notions of graphic design to create personalized and customized content.
We can also give you a hand in this sense: with our professional content creation for LED screens course, you will have all the tools you need at your disposal to get the maximum performance out of your LED display, generating advertisements quickly and easily, without the need for prior knowledge in this field. However, if you already have experience in this field, the contents course is also ideal to perfect the skills you already have. Thanks to the content software incorporated in our LED screens, you will be able to create ad hoc videos, which will increase the chances of gaining new customers, increasing your sales and achieving an economical and effective branding campaign.
Do you want to know more about how to create content for LED screens? In that case, do not hesitate to contact us by phone, calling (+34) 977 271 074; by e-mail, writing to email@example.com, or filling out our form. We will be happy to assist you without any commitment to purchase on your part.