When purchasing a digital screen, some potential buyers question whether to purchase an LED display or a touch screen for their business. In any case, the touch screen is not the most suitable product for professional use, for various reasons. Here is a summary of the disadvantages of touch screens compared to LED screens.
The customer uses his own touch devices
Today, we live with many touch screen devices, such as mobile phones, tablets, laptops, smartwatches, etc. This use has been extended to allow us to control devices with our fingers instead of using a mouse, so it is more comfortable for us. With this in mind, the widespread use of these devices has meant that the use of a touch screen does not have the desired impact among our potential audience.
If we want to interact with the client, the most efficient way is to allow them to use their own devices. Therefore, the most operative thing is to offer is to download an app on our smartphone and operate it from our own phone.
Touch screens are too small
In the field of digital signage, size does matter. It is clear that the tactile devices we have mentioned in the previous point are of reduced format, so it does not make sense to use them for advertising campaigns in establishments, where the maximum visual impact is sought. To do this, the screen must have a minimum surface area of 2 square meters. In the case of touch screens, we can find some manufacturers that produce monitors up to a size of 86 inches. However, they are made in one piece, which makes transport and assembly more expensive and increases the risk of breakage or damage.
However, this is not the only problem, since the playback area of touch screens is very restricted. In contrast, LED displays for advertising have no limit in terms of size. In Visual Led, we are specialists in customizing sizes according to customer needs, without limits. If you want to calculate how much a LED display costs according to its dimensions and number of pixels, use our LED display price calculator.
Touch screens can cause hygiene problems
We all know that, when we use a touch screen, the surface is full of fingerprints. This inconvenience is aggravated when many people use the touch screen. These stains are due to the grease that is naturally present on the fingers, sweat and the creams or cosmetics we use. All this makes it necessary to keep cleaning them constantly if we want the content to be viewed correctly.
Moreover, when used by different people, microbes and germs accumulate on the touch screens that favour the spread of skin infections and viruses that are harmful to our health. According to several medical studies, this type of screen becomes a focus of infections and transmission of contagious diseases due to its continued use by so many people. This is of crucial importance at this time, due to the pandemic of the new coronavirus COVID-19.
This problem can be minimized through the disinfection of touch screens, but the reality is that, due to the costs of disinfection and the discomfort that this generates the owners, this type of cleaning is not usually done every time a user uses them. Hence, this is another advantage of panels and LED screens.
Increased cost of repair and maintenance of touch devices
On the other hand, touch screens require more maintenance work due to the frequent breakdowns that occur, as users may handle them carelessly. Many of us remember having been in front of one of these devices in museums, tourist offices or town halls, and have found that they were not working.
In most cases, the breakage of one of these devices implies the replacement with a new one, while in the case of LED displays, the malfunction of a cable or LED can be easily replaced.
If the screen is not bright enough, you cannot see the content
Another important element is the brightness of the screen. If you want to place an advertising display in a shop window or in outdoor areas, LED displays provide greater luminosity than touch screens, as in many cases the contents cannot be viewed in direct sunlight.
It should be noted that LED screens have software that allows you to regulate the brightness, so as not to dazzle the user when there is less light or at night. Therefore, you can adapt the luminosity of the screen to our needs. This action can be carried out manually or through a programming the device.
The screen’s software is fundamental
Last but not least, we have to talk about the different options of software for advertising displays that we can find in the market. It is in this field where the LED display greatly surpasses touch screens, since advertising screens require advanced software to be able to use the LED display in the professional environment.
The evolution of technology has focused on those devices that are most used by large firms. This is why LED screen software offers numerous functionalities for commercial use that greatly exceed other conventional devices. At Visual Led, you will find what you need.
Do you have other questions or doubts about LED advertising screens? If so, call us without obligation at (+44) 203 7696 5276, send us an e-mail to firstname.lastname@example.org or use our contact form. At Visual Led, we will advise you in a professional and honest way so that you always choose the advertising screen that best suits your budget and the characteristics of your business, so that you can boost your sales and your brand image in a profitable way.